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LinkedIn

The LinkedIn connection allows agents to work with LinkedIn advertising accounts, campaign groups, campaigns, creatives, and reporting. It is suitable for marketing teams that want to analyze or manage LinkedIn Ads through agents and workflows.

When to Use It​

Use it to find advertising accounts, get an overview of campaigns, check budgets, prepare reports, or manage changes in campaigns.

Setup​

  1. In Connections, click on Add Integration.
  2. Select LinkedIn.
  3. Log in to the account that has access to the correct LinkedIn Ads account.
  4. Verify that the agent sees the correct ad account.
  5. For change functions, enable confirmation.

What the Tool Can Do​

  • list available advertising accounts,
  • read campaign groups and campaigns,
  • create and edit campaign groups,
  • work with campaigns and creatives,
  • obtain performance data for reporting.

Security and Confirmation​

Changes to campaigns and budgets can affect spend. Always require confirmation for creating and editing campaigns, creatives, or campaign groups.

Example Usage​

Find LinkedIn campaigns with low CTR over the last 14 days and suggest adjustments. Do not make any changes without confirmation.

Verify the result in the LinkedIn Campaign Manager and in Launch Tools.

Technical Notes​

  • Implementation: The connection exposes LinkedIn Ads account, campaign, creative, and conversion functions.
  • Authentication/scopes: uses LinkedIn OAuth. Reporting functions require ads reporting access; management/conversion functions require ads or conversion write permissions such as r_ads_reporting, r_ads/rw_ads, and rw_conversions depending on the enabled action.
  • Functions: list ad accounts, inspect campaigns and creatives, read analytics, and manage campaign/conversion-related resources exposed by the tool.
  • Write behavior: campaign and conversion changes can affect paid media delivery and measurement, so restrict write access to marketing admins or power users.